SD-WAN Resellers & Partner Program | Find or Become a Trusted Partner

BT Business SD-WAN Reseller Programme

Type of Offering

Who else would be better to start with than BT? Well known by most in the UK, BT is the UK's leading fixed and mobile communications provider, with ownership of both fibre-to-the-premises (FTTP) and legacy copper networks, covering more than half of the UK. A trusted name in the telecommunications sector, particularly for businesses seeking reliable connectivity solutions.

BT partners with the likes of Cisco Catalyst, Cisco Meraki, Nuage Networks VNS, Palo Alto Networks Prisma, Fortinet and VMware VeloCloud for its managed SD-WAN services.

With over 90% of BT's global WAN customer base already utilising Cisco technology, it's no surprise that the majority of BT's customers shifting towards SD-WAN are continuing to use Cisco's products.

For businesses with a focus on security and network performance, BT has launched a global managed service with Cisco, as well as security-focused SD-WAN through Fortinet. Their Agile Connect SD-WAN solution, which utilises Nokia Nuage Networks, provides pre-built gateways for businesses requiring regional performance optimisation.

Target Customers

BT focuses on businesses with varying requirements, from SMEs to large enterprises, with options for co-managed or fully managed solutions. BT's SD-WAN services integrate easily with BTnet leased linesand global internet access, ensuring businesses can prioritise network performance across hybrid WAN architectures.

Target End User

The platform is particularly suitable for businesses adopting hybrid work models, with Service and Network Automation Platform (SNAP) available for orchestrating and visibility of all network planes. Further to this, BT's SD-WAN solution is shifting focus to Secure Access Service Edge (SASE) elements, which provides more security (via Security Service Edge capabilities), and is ideal for SMEs and large multinational operating in UK.

Target Reseller

Reseller Programme ▼

The programme offers two primary pathways:

1. Authorised Resellers: Simplified entry with no sales targets, resellers earn commission splits but access the full BT product suite.
2. Partners: Requires meeting turnover and sales targets, partners receive full commissions but must manage higher volumes.


BT handles contracts, billing and customer support, whilst resellers focus on the sales and pre-sales elements. Commissions do vary based on both Sales Order Value (SOV) and contract term, with higher commissions offered for new contracts and competitor winbacks.

Unique Selling Point ▼

Resellers gain access to be part of their broader Partner and Reseller programme, enabling resellers to bundle SD-WAN with other BT products which offers significant market potential and allows for greater profit margins. These complementary services include BT Broadband (with security features), leased lines and Cloud Voice, all of which come with marketing resources, sales training and order management tools.

Another selling point is the ability to leverage BT's global IP backbone. BT provides a market-leading SLA with 100% target availability guarantee for BTnet Leased Line service, therefore resellers can rest assured that any troubleshooting for uptime is minimised, with guaranteed compensation in the event of availability loss. This is further backed by BT having operations in 180+ countries, a large global internet backbone and the ability to provide local access lines worldwide, which can be essential for many global businesses based in the UK.

Virgin Media SD-WAN Reseller Programme

Type of Offering

Following the merger of Virgin Media Business with O2 in 2021, Virgin Media O2 has created one of the largest fibre and hybrid-fibre networks in the UK, with access to both fixed-line and mobile networks. On top of this extensive connectivity within the UK, businesses that utilise Virgin Media O2's services across the continent can leverage VMO2's partnerships with Liberty Global and other third-party circuits, which extend their reach globally.

VMO2 collaborates with leading SD-WAN providers to provide solutions that are tailored for specific use cases.

With Versa Networks, VMO2 offers fully managed SD-WAN services with features such as multi-tenancy, unified SASE integration (for combining SD-WAN with Security Service Edge capabilities) and AI-driven network optimisation; Fortinet is security-driven SD-WAN and Cisco Meraki for co-managed, easy to use and deploy SD-WAN use cases.

Regardless of the SD-WAN partner overlay, using VMO2's partnerships, businesses can connect to Europe and globally via the UK fibre and third-party circuits.

Through so many partnerships, VMO2 are able to deliver a range of SD-WAN options that cater to differing business needs, from SMEs to large enterprises.

Target Customers

End Users

VMO2 caters to enterprises of all sizes, with VMO2 offering bespoke Success Agreements, which are tailored for enterprises with over 250 employees. These agreements include customised SLAs and dedicated service management.

For smaller enterprises, Virgin Media O2 has launched initiatives such as the Small Business Partnerships program to support SMEs with tailored connectivity solutions. These programmes offer exclusive deals on broadband and mobile services to support small business growth.

Resellers

VMO2 also caters to wholesale customers by bundling managed SD-WAN services with underlay connectivity options (such as Ethernet or 4G/5G). This approach is ideal for resellers looking to integrate VMO2’s offerings into their own portfolios.

Reseller Programme ▼

Unlike traditional reseller programmes, VMO2 operates primarily as a service provider rather than relying on external channels, with their focus on direct B2B services.

This means that VMO2 acts as both the MSP and reseller: managing contracts, billing and customer support internally. Resellers are therefore not part of an external channel programme but can benefit indirectly through wholesale agreements.

Unique Selling Point ▼

The most obvious selling point of VMO2's SD-WAN is the access to both Virgin Media's fibre and O2's mobile networks, providing businesses with underlay connectivity that, in the UK, can only be rivalled by BT. This connectivity also comes with the advantage of customisable SLAs

From a resellers point of view, VMO2 provides dedicated consultants, engineers and service managers to provide round-the-clock monitoring and network management for improved uptimes, leading to minimised troubleshooting requirements.

Vodafone

Type of Offering

Vodafone Business, headquartered in Newbury, England, is one of the world's leading telecom providers, serving over 330 million customers globally across 150 countries. With a vast network infrastructure spanning fixed-line, mobile and cloud networking services, Vodafone is a trusted provider for businesses up and down the UK.

Vodafone Business partners with multiple vendors to deliver both managed and co-managed SD-WAN solutions that are tailored to various business needs. These vendors include Cisco Meraki for a more easy-to-use solution, VMware VeloCloud for SD-WAN with SASE integrations, Juniper Network's Contrail for automation and Fortinet for a security-focused approach.

Target Customers

End Users

Vodafone Business targets enterprises of all sizes, including multinational corporations. Vodafone's SD-WAN solutions are ideal for global companies requiring unified WAN and mobile connectivity across multiple regions, leveraging both Vodafone and Vodacom's global connectivity presence.

Resellers

Ideal resellers will look to integrate Vodafone’s SD-WAN services into their portfolio, bundling solutions with underlay connectivity options such as ethernet or mobile networks (4G/5G) and providing end-to-end managed services for their clients. This makes reselling Vodafone SD-WAN ideal for resellers/partners that already sell Vodafone's underlay connectivity.

Reseller Programme ▼

Vodafone has partner programmes for reselling its services across 192 countries, serving multinational corporations (MNCs), midmarket firms and small-to-medium businesses (SMBs). To adapt to these requirements, resellers can offer solutions from vendors such as Juniper, Cisco, Fortinet and VMware, tailoring to diverse market needs.

Options range from full managed services to co-managed or DIY setups, with bandwidth-on-demand, 4G/5G access for improved resilience and Vodafone’s 20 PoPs, which provide low-latency cloud networking connectivity through 45 data centres.

For full-scale Vodafone franchising, Vodafone's reseller programme doesn't require any initial franchise fee, with partners only needing the capital to cover the first three months of operating costs. Vodafone are also recognised by major banks for bespoke financing arrangements, easing entry for qualified candidates. In this case, partners take over fully staffed, stocked and refurbished stores with an established customer base.

Unique Selling Point ▼

Vodafone's key value proposition is converged networking and security. They integrate SD-WAN with their mobile network (4G/5G) and fixed connectivity options. Backed by their extensive global fibre and mobile network infrastructure, resellers can rest assured that troubleshooting connectivity will be minimised.

Orange Business Services

Type of Offering

Orange Business Services is the number 1 voice and data network worldwide, with 70+ cloud data centres and 50+ partnerships with technologies providers.

Orange Business leverages AI-driven network functions and provides unified network solutions that combine SD-WAN with SD-LAN, reinforced by 4G/5G connectivity. They recently launched SD-WAN Essentials, a co-managed solution that provides businesses with control, reliability, network performance, application-level routing and security features.

Orange Business Services partners with multiple technology vendors including VMware VeloCloud, Cisco Catalyst, Fortinet and Palo Alto Networks Prisma.

Target Customers

End User

End users are primarily enterprise customers, leveraging Orange’s Flexible SD-WAN to connect over 100 sites globally and enabling multi-cloud networking environments.

By offering co-managed and customisable solutions, Orange supports resellers in delivering networking and security capabilities to their clients. For example, telecom operators can integrate Orange’s SD-WAN Essentials or Flexible SD-WAN into their offerings to provide scalable, multi-cloud-ready solutions

Reseller Programme ▼

Offering multiple reselling models, such as fully-managed, co-managed and DIY. For fully managed, Orange handles deployment, monitoring and maintenance, leveraging its global infrastructure (400 PoPs, 120 colocation centres) and security expertise, which is ideal for resellers targeting enterprises needing turnkey solutions. Co-Managed, supported by Orange’s SD-WAN Essentials, shares responsibilities between Orange and the reseller/customer, with Orange providing the platform. Finally, resellers can white-label Orange’s SD-WAN infrastructure for customers to self-manage via APIs or portals.

For select services, Orange enables resellers to offer pay-per-use models, as well as pilot options to demonstrate value before commitment to customers.

Unique Selling Point ▼

Orange provides clear SLAs that guarantee performance and connectivity for their SD-WAN services, even in remote locations. These include Site Availability, site Device Availability, EMS Availability, Guaranteed Time to Repair, Defined Time to Repair.

Orange offers global support through 5 major Service Centers located in Rio, Cairo, Paris, New Delhi and Mauritius, with support in 32 different languages and access to 500+ consultants and 800+ ITIL certified experts to assist with technical issues.

Colt Technology Services

Type of Offering

Colt Technology Services is a London-based network services provider catering primarily to business customers in the UK, with further presence across Europe, Asia and the United States, serving approximately 7,000 overall customers.

Colt offer two models, including SD-WAN as a managed service for enterprises and a white-label SD-WAN platform for partners to rebrand Colt under their own name.

Colt uses Versa Networks as its primary SD-WAN technology, but also works alongside VMware VeloCloud and Cisco Meraki platforms.

Target Customers

End Users

Colt targets large enterprises, with Colt already serving 18 of the top 25 global banks and financial groups, as well as 19 of the top 25 media and telecom companies (Forbes 2000 list).

One of the key reasons for this is Colt's ability to deliver high-performance connectivity and cloud access for multi-cloud adopters.

Reseller Programme ▼

Colt offers the Colt White Label SD-WAN programme for channel partners. This is ideal for regional telcos or IT providers who want to add SD-WAN without investing in their own platform. Partners get a multi-tenant platform (Versa-based) while Colt handles the backend infrastructure.

The reseller programme can either be an on demand (flex) model, allowing pay-per-hour or fixed-term commitments (1 hour to 36 months). Further to this, bandwidth can be flexed up/down to port capacity (1-hour contracts only), ports are based on fixed monthly rentals (e.g., £100/month for 1Gbps in the UK) and circuit pricing can vary by region, with metro zones in Europe, Asia and the US.

Resellers can rebrand Colt’s SD-WAN with custom portals, logos and support. Whilst resellers that utilise a co-managed model can leverage Colt’s infrastructure (Versa Networks, Cisco, VMware) and global gateways (EU, Asia, US) while retaining control via tenant management consoles.

Unique Selling Point ▼

Their main competitive advantage is the Colt IQ Network, a high-performance fibre network with 150+ Points of Presence, direct service delivery in approximately 30 countries, and extended reach to 185+ countries through partnerships

NTT Communications

Type of Offering

NTT Communications is a global telecommunications provider recognised for launching the world's first SD-WAN platform with global coverage. They operate a 100% software-defined network infrastructure and maintain 75+ local cloud centres worldwide for optimised network, mobility and security services. NTT’s SD-WAN platform is distributed across more than 190 countries, making it accessible to solution providers worldwide.

NTT's platform supports multiple leading SD-WAN providers (such as Cisco Catalyst, Cisco Meraki and HPE Aruba EdgeConnect), allowing resellers to offer diverse solutions tailored to customer needs.

NTT not only offers managed SD-WAN but also provides SASE services, often which are bundled with their network and data centre services, allowing resellers to offer a broader variety of services. This means that NTT can provide a full stack delivery, with consulting, underlying network (own global IP network), SD-WAN overlay, security and cloud services offered within their portfolio.

Target Customers

End Users

End users primarily consist of large enterprises and multinational corporations. As NTT Communications services span over 190 countries and more than 1000 ISP networks, the customers that stand to gain the most benefit typically operate over multiple regions or utilise fully cloud-based services.

NTT doesn't target resellers as there is no public reseller program.

Reseller Programme ▼

No public reseller program for SD-WAN specifically as NTT primarily sells direct, however they have on a rare occasion been known to partner with local telecoms for last-mile delivery services.

Unique Selling Point ▼

Their extensive global reach, with presence in over 70 countries directly and 190 through partners, especially in the APAC region, making NTT ideal for businesses with significant operations across Asia.

Comcast Business

Type of Offering

Following Comcast Business’s acquisition of Masergy in 2021, their managed SD-WAN offering has seen significant improvements. Ranked as a Market Leader for Managed SD-WAN Services as of 2024, Comcast Business supports fully-managed and co-managed deployment models.

Comcast's fully managed SD-WAN solutions utilises their partnerships with multiple vendors, providing AI-driven network management, performance analytics and self-healing network functions.

To appeal to a wider range of use cases, Comcast also offers co-managed options, providing users with greater control.

Target Customers

Resellers ideally already have a customer base that operate over multiple regions, with Comcast's SD-WAN services utilising PoPs around the world and partnerships for last-mile in over 120 countries. Further to this, Comcast provides a 99.99% uptime SLA, therefore catering to industries where minimal downtime is a must.

End Users

Comcast Business targets mid-to-large enterprises, from single-location businesses to multinational corporations, particularly those headquartered in the U.S. and operating internationally.

Reseller Programme ▼

Their SD-WAN solution is channel-focused, inheriting Masergy’s successful agent-driven channel programme. They rely heavily on master agents and indirect sales partners in the US and the UK, offering attractive commissions, structured incentives and training to agents.

Unlike many SD-WAN providers that use tiered pricing based on bandwidth consumption, Comcast Business employs a flat-rate pricing model. This simplifies budgeting for customers and resellers alike by providing predictable costs regardless of usage levels. Their advanced SD-WAN includes high-touch support, proactive monitoring and service-level objectives, whilst standard includes a more cost-effective option with periodic consultation support for businesses relying less on outsourced IT management.

This allows resellers to profit on hardware margins, monthly recurring revenue from managed services and upsell opportunities for add-ons such as remote network access and security services.

No technical certifications required, which highlights the low barrier for entry required to start reselling.

Unique Selling Point ▼

Prior to their acquisition, Masergy were a pioneer in SD-WAN and UCaaS. The combined entity offers managed SD-WAN solutions that scale easily from single location businesses to global enterprises. Due to their strengths in supporting both telecommunications and managed services, Comcast has been recognised by ISG, Vertical Systems and Frost & Sullivan as an industry leader.

The key value propositions of Comcast Business (Masergy) is intelligent networking with AIOps and security, their vendor-agnostic SD-WAN supporting multiple platforms and the global reach with PoPs around the world and partnerships for last-mile in over 120 countries and 99.99% uptime SLA delivered, providing all-round improvements to business networks.

Verizon

Type of Offering

One of the top MEF 3.0 certified SD-WAN providers, Verizon Business provides managed SD-WAN solutions leveraging a wide range of vendor partnerships including Cisco Viptela, Cisco Meraki, Versa Networks, Aruba EdgeConnect (Silver Peak) and Fortinet. They deliver SD-WAN integrated closely with private network services and advanced security features such as Zero Trust architecture and AI-powered network analytics.

Verizon offers managed SD-WAN solutions with both fully managed and co-managed options. They integrate SD-WAN with their private network services and provide security features, including Zero Trustframeworks and AI-powered network analytics for proactive issue resolution.

Target Customers

Being one of the biggest telecommunications providers in the US, Verizon therefore primarily targets global enterprises and large U.S and North American based businesses.

Reseller Programme ▼

Verizon does not offer a reseller program to IT providers as they are the provider themselves. They sell via direct sales and through authorised agents for telecom services. While they partner with system integrators who bring Verizon services into large deals, this is more of an alliance than a reseller relationship.

Unique Selling Point ▼

Although particularly beneficial for businesses in North America, Verizon’s global presence (operations in over 150 countries), extensive private network backbone and security features differentiate their SD-WAN offering. Customers also benefit from 24/7 support and dedicated account management teams.