Hosted VoIP Reseller UK Market Guide (2025)
Given the upcoming "Big Switch Off" of PSTN/ISDN networks in 2027, VoIP reselling is a growing industry, with the global VoIP market projected to reach $194.5 billion by the end of 2025. A large contributor to this uptake is the inherent cost-efficiency of VoIP, providing businesses with features that traditional phone systems simply can't offer.
Unlike traditional telecom setups, VoIP enables resellers to effortlessly scale their services through adaptive routing and channel availability. With such a low barrier to entry and optimised cost effectiveness for high profitability, VoIP reselling can provide steady, predictable monthly income through its subscription-based offering.
Contents
Table of Contents
What is a Hosted VoIP Reseller?
A Hosted VoIP reseller partners with service providers in order to resell cloud-based VoIP products to end users. Cloud Voice (or VoIP) has replaced traditional telephony solutions, representing a significant opportunity to create a brand-new reseller revenue stream. Hosted Cloud Voice means all of the functionality is cloud-hosted, meaning the intelligence, configuration, and deployment is controlled by a cloud management interface. This makes making adds, moves, and changes much simpler. There is no costly on-site hardware, and the entire solution can be managed from anywhere with an Internet connection.
Reseller Business Models
Hosted VoIP resellers have two choices in regards to their route to market: resell for a leading provider (i.e. BT, Virgin) and receive commissions for making the sale, or white label in your own name where your business owns the contract, supports and bills the client.
White-label resellers fully rebrand the VoIP products, allowing them complete control to set their own prices, utilising their own invoice management independently and providing customer support directly.
Alternatively, the co-branded model merges the reseller's brand reputation with that of the VoIP service provider, offering a combined market presence. Finally, the affiliate model enables partners to purely focus only on sales, whilst the provider manages all customer support and billing responsibilities.
Why Become a VoIP Reseller in 2025?
Given the upcoming "Big Switch Off" of PSTN/ISDN networks in 2027, VoIP reselling is a growing industry, with the global VoIP market projected to reach $194.5 billion by the end of 2025.
A large contributor to this uptake is the inherent cost-efficiency of VoIP, providing businesses with features that traditional phone systems simply can't offer. This includes IP-based communications that simplify network infrastructure, supporting trends such as remote working or hybrid patterns, unification of all business communications as a service (UCaaS) for centralised voice and video calls, messages and often CRM-integrations/scheduling systems, and AI for voice recognition, allowing improved call routing and transcription services.
Unlike traditional telecom setups, VoIP enables resellers to effortlessly scale their services through adaptive routing and channel availability. With such a low barrier to entry and optimised cost effectiveness for high profitability, VoIP reselling can provide steady, predictable monthly income through its subscription-based offering.
These recurring revenue streams offer high profit margins for successful VoIP reseller businesses due to low overhead costs compared to traditional telecom services, with both Managed Service Providers (MSPs) and resellers able to integrate both VoIP and cloud-based communication services into their own portfolio - easily creating a suite of services for a range of communication needs.
How to Start a VoIP Reseller Business (Step-by-step)
Step 1: Identify Your Target Market
To become a VoIP reseller, identifying a focus market enables your business to tailor VoIP products and marketing strategies to meet the specific communication needs and preferences of their ideal customers. These needs vary based on the types of customers being marketed to, with small businesses, enterprises and specific industries all having individual requirements, as well as regional vs international markets coming with their own geographic considerations.
Step 2: Choosing a VoIP Reseller Model
Evaluate the available reseller models and consider which VoIP reseller program model suits your business best, selecting either white-label programmes, wholesale VoIP or affiliate reseller programmes (commission-based).
Step 3: Selecting the right VoIP Provider/Programme
Choosing the right VoIP can be essential for meeting your focus market's requirements, therefore you should consider potential partners based on reliability, feature sets and the support they provide for you as a reseller account. With the range of reseller models on offer, look for providers offering competitive wholesale rates and white-label options (if those suit your business strategy) and consider factors such as the VoIP reseller program's reputation, cost structure, scalability and technical requirements that your business may have to fulfil.
Step 4: Setting up your Business
When setting up your VoIP business, begin by choosing a suitable business structure to suit your needs, such as an LLC, which provides essential liability protection.
To resell hosted VoIP, you'll need to have chosen the VoIP program and created an online portal for management, as well as a billing and sales invoicing software, a Customer Relationship Management (CRM) system to ensure issues are duly dealt with and project management tools for keeping track of operations.
Step 5: Launch and Customer Acquisition
Launching your VoIP business requires attracting customers and, if you haven't already, the best way to do this is to create a professional website and to establish an online presence to build credibility.
One way to achieve this is through a "try before you buy" style demo environment that clearly showcases your services. Another effective strategy is building a referral network or establishing channel partnerships.
Step 6: Growth and Scaling
Once you've got your initial customer base, it's important to build on this by prioritising excellent customer support to build long-term client relationships and ensuring existing customers are retained, utilising analytics and reporting tools to regularly monitor key performance metrics, and upselling and cross-selling options by integrating VoIP products with complementary offerings, such as cybersecurity solutions or managed services.
Key Criteria for Comparing Hosted VoIP Providers
Before becoming a VoIP reseller, understanding the key criteria for comparing each VoIP system is essential. We've detailed some of the more common factors below to help differentiate between VoIP technologies and their partner programs.
| Feature | Description |
|---|---|
| Target Customer Market | Many VoIP programmes target professional service firms or cater to SMBs through cost-effective pricing. |
| Reseller Business Models | Resellers can offer VoIP products under their own name, without requiring significant infrastructure investment. Creating new revenue streams with minimal overhead costs. |
| Products & Services | Hosted PBX offers features such as voicemail, call forwarding and conferencing, all managed by the provider. Multiple communication channels are combined into a single platform. |
| Features & Integrations | Includes features such as AI-driven call summaries, transcriptions and integrations with CRM systems. Some solutions also offer support for business-typical platforms such as Salesforce and Microsoft Teams. |
| Unique Selling Points (USPs) | Whilst entirely dependent on the vendor, key features often include high uptime SLAs, which ensure consistent service availability and AI features for real-time call transcription and auto-generated messages. |
| Reseller Support & Benefits | Providers should offer training and ongoing support to resellers, although marketing support to help resellers promote their services can be more limited. |
| Contract Terms & Pricing | Providers should offer transparent pricing with options for scaling up or down without long-term contracts. |
| Scalability & Global Reach | Consider features such as unlimited calling to multiple countries and the ability to add or remove lines without hardware upgrades. |
BT Business
Overview
BT Business is a leading provider of hosted VoIP products in the UK, offering the service since 2003. As the business arm of one of the UK's most established telecommunications companies, BT Business has helped shape UK VoIP, with heavy investments into network infrastructure and services.
Hosted VoIP Products: BT offers three different hosted VoIP products: BT Cloud Voice (for businesses with 3+ users), BT Cloud Voice Express (simplified VoIP for micro-businesses with one user), and BT Cloud Work (unified communications powered by RingCentral/RingCX for contact centres).
Key Features: BT Cloud Voice Express offers core features such as call diversion, voicemail, caller ID, call transfer, automatic call queuing and call waiting. BT Cloud Voice adds team-oriented features including hunt group, automatic call routing/forwarding, Cisco Webex Teams integrations, recording, analytics, SIP trunking and 24/7 support.
Reseller Programme: BT Authorised Reseller (agency model, no sales targets, commission-based) and BT Authorised Partner (supported by master partner like Netify). Note: BT does not offer white-label resale. For white-label, consider BT Wholesale which requires substantial volumes.
Key Highlights
Bt Wholesale
Overview
BT Wholesale is the second BT offering that makes this list. Unlike BT Business, which doesn't allow white-label reselling, BT's Wholesale Hosted Communications (WHC) is a cloud telephony platform that allows resellers to white-label as their own service.
Hosted VoIP Products: WHC offers a multi-tenant hosted Unified Communications platform, combining VoIP, messaging, video conferencing and collaboration services. Based on Cisco BroadSoft technology, with variants including WHC for larger deployments and WHC Express for small businesses and single lines.
Key Features: White-label multi-tenant platform with integrated VoIP calling, messaging, video meeting and collaboration. Advanced call management with routing, forwarding, recording, analytics, mobile and desktop apps, plus administrative and user management portals.
Pricing Structure: Wholesale model with negotiated per-user license fees. Volume-based discounts available. Resellers typically must meet minimum monthly revenue commitments or subscription volumes to access preferential rates.
Key Highlights
Gamma
Overview
Gamma offers multiple hosted VoIP products, such as the Horizon Cloud Phone System, which is a cloud-based communications solution that integrates voice, video and messaging into a unified platform.
Hosted VoIP Products: Horizon Cloud Phone System (operates entirely over the cloud, eliminating on-site PBX hardware) and Horizon Contact (cloud contact centre solution for SMEs with advanced call handling, conferencing and voicemail).
Key Features: Call diversion, hunt groups, IVR automatic attendant, voicemail-to-email, recording, mobile apps, web portal administration. Webex integration for video conferencing. Add-ons for call analytics and UC integration. Security features include call encryption and PCI-compliant secure voice payment tools.
Partnership Models: Introducer/Referral (commission per sale), Dealer (commissioned reseller), White-Label Simplicity Partner (requires Ofcom registration), and Wholesale (for large partners with own infrastructure). Programme is tiered with Platinum/Gold partner levels.
Key Highlights
Daisy
Overview
Daisy Communications offers a range of hosted VoIP products under the Daisy Hosted Voice (DHV) product line, designed to cater to businesses of all sizes and industries.
Hosted VoIP Products: Daisy Hosted Voice (DHV) for businesses from small offices to large enterprises, DHV Lite for smaller businesses with 1,000 minutes starting at £5/month, DHV All in One (bundled license and handset), and DHV Contact (integrated contact centre solution for omnichannel interactions).
Key Features: Multi-site calling, automatic attendant, call analytics, call recording, built-in disaster recovery, desktop call control app for click-to-dial and CRM integration. DHV Contact adds call queue management, wallboard dashboards and reporting.
Partnership Models: Telecoms Agent (referral/commission), Channel Partner (sells Daisy services for ongoing commission), Telecom Reseller (resells under own name), White Label Partner (completely rebrand solution), and Wholesale Telecoms (bulk services for larger partners).
Key Highlights
Talktalk
Overview
TalkTalk Business (TTB) offers a range of hosted VoIP products, alongside their connectivity and networking offerings. As one of the largest B2B telecom providers in the UK, TalkTalk Business works with over 650 partners to deliver their services.
Hosted VoIP Products: TalkTalk Hosted Voice (cloud-based platform often referred to as "Hosted Voice Select" by partners) and Unified Communications as a Service (UCaaS) for organisations with 50+ users, leveraging partnership with Mitel for cloud voice and collaboration applications.
Key Features: Multi-platform mobile and desktop application (Mitel's MiCollab) with instant messaging, video calling, voicemail, call transfer/hold, conferencing and presence monitoring. Integrates with Skype for Business/Microsoft Teams and various CRM systems.
Partner Programme: Points-based system with three tiers (Pro, Power, Power+) providing differing levels of incentives, product/marketing support, training and consultancy. Partners can resell for commission or use wholesale/white-label arrangements.
Key Highlights
Virgin Media
Overview
As part of Virgin Media O2, Virgin Media Business offers telecommunications and hosted VoIP within the UK.
Hosted VoIP Products: Cloud Voice portfolio for enterprise customers and Voom Voice (cloud phone service bundled with Virgin's cable broadband for small businesses).
Key Features: Multi-site dialling, unlimited internal calls, call diversion, hunt groups, voicemail to email, conferencing. Teams Direct Routing integrates voice directly into Microsoft Teams interface. Voom Voice offers plug-and-play IP phones with online portal management.
Pricing: Business VoIP products (e.g., Horizon Collaborate) range from £15 to £30 per user per month. Partners can work as referral agents, wholesale resellers or system integrator partners.
Key Highlights
Vodafone
Overview
Vodafone UK is the third-largest mobile network operator in the UK, with over 18 million subscribers, providing a range of mobile and digital services to individuals and businesses.
Hosted VoIP Products: One Net Business (cloud-based phone system integrating landline and mobile for multi-site usage), One Net Anywhere (mobile-only solution for up to 9 employees), and One Net Enterprise (higher-end offering integrated with Cisco Webex for 250+ employees).
Key Features: Joins landline and mobile communications, multi-site virtual office capabilities, hunt groups, auto attendant, cloud-based management platform. Flat-rate monthly fee with unlimited internal calls. Reduces call divert charges by keeping communications within Vodafone network.
Partner Pricing: Tiered pricing: Silver (1-500 users) £3.30-£6.60, Gold (501-999) £2.20-£5.50, Platinum (1000+) £1.10-£4.40 per month.
Key Highlights
Pragma
Overview
Founded in 2012, Pragma operates as a channel-only cloud service provider, offering Ericsson-LG's iPECS Unified Communications technology. As the sole UK distributor of Ericsson-LG, Pragma plays a key role in bringing iPECS products to market, including hybrid IP-PBX platforms and mobility applications.
Hosted VoIP Products: Ericsson-LG iPECS ONE (unified communications integrating voice, video, messaging, collaboration tools) and PhoneLine+ (cloud-based VoIP service to replace traditional landlines).
Key Features: Telephony (call hold/transfer, conference, DND, visual voicemail), instant messaging, presence monitoring, one-number reach, video calling, Outlook integrations, recording and click-to-call. iPECS Cloud supports standard and premium packages scaling from 50 to 200+ users.
Reseller Model: Wholesale reseller model where partners purchase licenses from Pragma and resell at profit. White-label friendly - end customer contract is with reseller, not Pragma. Requires training and certification with iPECS products before partnering.
Key Highlights
Mitel
Overview
Mitel's primary hosted VoIP offerings cater to businesses of all sizes with flexible deployment options.
Hosted VoIP Products: MiCloud Connect (multi-tenant cloud PBX for small to mid-sized businesses with standard features) and MiCloud Flex (customisable cloud UC solution on private cloud instance for larger enterprises or complex integration requirements).
Key Features: Call routing, IVR, voicemail-to-email, conferencing, video/voice calling, messaging. CRM integrations with Salesforce and G Suite. MiCloud Flex supports hybrid deployments and dedicated instances. Desktop applications on PC/Mac and mobile apps on iOS/Android.
Partner Programme: Mitel Next (formerly Mitel Channel Program) with tiered partnerships (Authorised, Gold, Platinum). Partners can be Resellers (wholesale discount) or Sales Agents (commission-based). Gold/Platinum partners get 40%+ off hardware/software, 20-30% off cloud subscriptions.
Key Highlights
Ringcentral
Overview
RingCentral is a global UCaaS provider, offering a core product, RingCentral Office, which is a cloud-based business phone system combined with team messaging and video meetings.
Hosted VoIP Products: RingCentral Office in multiple packages: Essentials (£9.99/user/month, 20 users max), Standard (£15.99/user/month, unlimited users), Premium (£24.99/user/month, 200 video participants), Ultimate (£32.99/user/month, advanced analytics).
Key Features: Unlimited UK calls and business SMS, HD audio/video meetings for up to 200 participants, team messaging and file sharing, auto-receptionist and multi-level IVR, call forwarding/screening/blocking. AI-powered call summaries and transcription. Mobile and desktop apps.
Partner Programme: Channel Partner Program supporting Referral Partners (commission), Reseller/VAR Partners (end-to-end sale), and White-label/OEM Partners (large telcos). Channel Harmony program offers 100% compensation for deals of any size.
Key Highlights
8x8
Overview
The 8x8 X Series of hosted VoIP provides a full range of different packages, with each tier (X1 up to X8) - tiers X1 to X4 focus on unified communications capabilities, whilst X5 to X8 include increasing levels of contact centre functionalities.
Hosted VoIP Products: X1 (unlimited UK calls, up to 100 video participants), X2/Express (unlimited calls to 14 countries, 500 video participants), X3 (32 countries, Switchboard Pro), X4 (47 countries, detailed analytics), X5-X8 (contact centre features with increasing multichannel support and AI tools).
Key Features: All plans include 8x8 Work apps (voice, video, chat). Recording, Microsoft Teams integration, and 48-country unlimited calling in certain plans. Contact centre tiers add skills-based routing, omnichannel support, quality management and speech/text analytics.
Partner Programme: 8x8 Elevate supports Referral Partners, VARs and White-Label options. Offers one-time commissions, monthly residuals, and equipment commissions. Emphasis on long-term profitability with competitive margins.
Key Highlights
Vonage
Overview
Vonage is a telecommunications company best known for its early adoption and advancement of VoIP technology. Founded in 2001 (originally as Min-X.com), Vonage helped change the industry by offering residential and business VoIP services.
Hosted VoIP Products: Vonage Business Communications (unified phone system with voice, SMS, video meetings, team messaging) and Vonage Contact Center (integrates with CRMs like Salesforce for mid-large contact centre deployments). Also offers Communications APIs for developers.
Key Features: Unlimited domestic calling & texting, call routing, auto attendant, IVR, voicemail-to-email, call park, team messaging. Integrations with Office 365, G-Suite, Salesforce, HubSpot, Microsoft Teams through Vonage App Centre.
Pricing: Consumer plans from $19.99/month. Business plans: Premium ($29.99/user/month) and Advanced ($39.99/user/month). Recording and CRM integrations require add-ons. Tiered discount structure based on sales volume.
Key Highlights
Voiceflex
Overview
Voiceflex is a multi-award-winning UK-based wholesale communications provider specialising in hosted VoIP and unified communications solutions. This includes winning the Partner Innovation Award in 2025 at the AudioCodes event for integrating AI-driven applications and cloud services into their VOCA platform.
Hosted VoIP Products: Voiceflex Flow (telephony, messaging, meetings, Microsoft Teams integrations), Xelion Hosted Telephony (fully interoperable VoIP platform with open architecture), and VOCA (AI-powered CCaaS transforming Microsoft Teams into full-featured contact centre).
Key Features: Call management, cross-platform support, customisation capabilities. Built-in resilience with fully redundant network core, automatic failover routing, fraud detection/protection. Teams integration allows Teams as phone interface with PSTN connectivity.
Reseller Model: 100% channel-focused, white-label/wholesale model. Partners own customer contact, set pricing, bill themselves. Real-time portal for quoting, ordering and managing services. Rates influenced by call volume, destination and routing quality.
Key Highlights
Vodafone
Overview
Vodafone UK is the third-largest mobile network operator in the UK, with over 18 million subscribers, providing a range of mobile and digital services to individuals and businesses.
Hosted VoIP Products: One Net Business (cloud-based phone system integrating landline and mobile for multi-site usage), One Net Anywhere (mobile-only solution for up to 9 employees), and One Net Enterprise (higher-end offering integrated with Cisco Webex for 250+ employees).
Key Features: Joins landline and mobile communications, multi-site virtual office capabilities, hunt groups, auto attendant, cloud-based management platform. Flat-rate monthly fee with unlimited internal calls. Reduces call divert charges by keeping communications within Vodafone network.
Partner Pricing: Tiered pricing: Silver (1-500 users) £3.30-£6.60, Gold (501-999) £2.20-£5.50, Platinum (1000+) £1.10-£4.40 per month.
Key Highlights
Pragma
Overview
Founded in 2012, Pragma operates as a channel-only cloud service provider, offering Ericsson-LG's iPECS Unified Communications technology. As the sole UK distributor of Ericsson-LG, Pragma plays a key role in bringing iPECS products to market, including hybrid IP-PBX platforms and mobility applications.
Hosted VoIP Products: Ericsson-LG iPECS ONE (unified communications integrating voice, video, messaging, collaboration tools) and PhoneLine+ (cloud-based VoIP service to replace traditional landlines).
Key Features: Telephony (call hold/transfer, conference, DND, visual voicemail), instant messaging, presence monitoring, one-number reach, video calling, Outlook integrations, recording and click-to-call. iPECS Cloud supports standard and premium packages scaling from 50 to 200+ users.
Reseller Model: Wholesale reseller model where partners purchase licenses from Pragma and resell at profit. White-label friendly - end customer contract is with reseller, not Pragma. Requires training and certification with iPECS products before partnering.
Key Highlights
NTA
Overview
NTA (Network Telecom Associates) is UK-based and long been recognised as a pioneer in the field of communication solutions. Their expertise in white-label services has set them apart from the competition, allowing their clients to seamlessly integrate their own branding and deliver a consistent user experience.
Hosted VoIP Products: Complete cloud PBX feature set accessible via portal. Everything customisable and white-labelled, from web portal to mobile apps. MobeX is their multi-platform softphone/mobile app solution where users take their extension across devices.
Key Features: Call transfer, hunt groups, IVR menus, call queuing, conference bridging, voicemail (with voicemail-to-email), recording, presence monitoring and integrated billing platform.
Reseller Model: Fully white-label - partners buy at wholesale rates and set own retail pricing. Partner handles sales, first-line support and billing while NTA handles platform maintenance and second-line support. No minimum requirements, allowing small partners to start with few users.
Key Highlights
Zen
Overview
Zen Internet is a UK telecom provider known for broadband but also offers voice solutions, emphasising reliability and customer services as their main priorities. Zen was named the first-ever winner of the Which? Customer Service Brand of the Year in 2024.
Hosted VoIP Products: Business Digital Voice (cost-effective single-line VoIP starting at £5/month with 1,000 minutes, unlimited from £12.50/month) and CloudComms (enterprise-grade omnichannel solution powered by Cisco BroadWorks with Webex calling).
Key Features: Multi-user management, call forwarding, hunt groups, voicemail to email, admin portal. Both solutions include calling, voicemail, call waiting, diversion, barring, number porting and mobile integrations (FRITZ! App).
Partner Programme: Affiliate (referral fee per customer, no minimum thresholds) and Wholesale (resell under own name with competitive wholesale discounts, requires managing end-to-end customer relationships). Affiliate earns one-time referral plus commissions on sales and post-sale contracts.
Voipline
Overview
VoIPLine Telecom is a UK-based VoIP service provider, supporting over 7,000 companies with their services. Founded in 2008, the company initially focused on IT support before transitioning to hosted VoIP. Launched in 2016, their in-house developed platform is designed specifically for multi-tenancy.
Hosted VoIP Products: Cloud-hosted PBX, SIP trunking, CRM integrations (Hubspot), Webphone mobile app for Android/iOS. Drag-and-drop interface for call flow management, integration with Microsoft Teams/Skype for Business, automation for number porting and service provisioning.
Key Features: Fully redundant infrastructure with uptime monitoring for 99.9%+ reliability. Retain existing numbers (UK, US, New Zealand and many other countries). Drag-and-drop call flow management.
Partner Programme: Channel Partner Program (recurring commissions with pre-packaged services, instant provisioning, VoIPLine handles compliance/billing/support) and Whitelabel Program (resellers set own margins, customers pay via reseller's payment gateway, dedicated billing system and softswitch).
Key Highlights
Conclusion
One of the most common trends in the hosted VoIP market we've noticed is the integration of artificial intelligence. Like most tech nowadays, AI is making an impact, with VoIP utilising it for:
- Real-time call analytics,
- Sentiment analysis
- Automated call routing purposes
- Predictive analytics
The continued rollout of 5G has seen more and more remote/mobile workforces being able to leverage ultra-low latency and improved connectivity, offering businesses with the ability to use VoIP with 5G for HD call quality in rural or underserved locations.
Finally, there has been significant growth in niche markets, with sectors of high potential including Healthcare (who require HIPAA-compliant VoIP for telemedicine), legal Firms (who need secure, encrypted communication for client confidentiality) and education (where scalable solutions are ideal for remote learning).
One of the most typical reseller challenges includes difficulties integrating with legacy systems and hybrid cloud setups. To avoid this issue, resellers should partner with providers offering plug-and-play VoIP products that market themselves as simplifying deployment processes.
Regardless of legacy integrations, once deployed, sometimes customers can complain about latency, jitter, and packet loss. This is usually due to poor internet connectivity and therefore Quality of Service (QoS) tools, that are often bundled in SD-WAN and other connectivity options, help to prioritise VoIP traffic and minimise call drops.
Another common customer complaint involves delays in transferring existing phone numbers to VoIP services, often which frustrates customers. Some solutions highlight their strengths in porting these numbers, therefore by partnering with these providers, these complaints can potentially be minimised.
When considering renewals, high competition forces price wars, reducing margins and customers switch providers either due to poor support or lack of value-added features. As a reseller, it can be tempting to focus on initial commissions, by focusing on support, bundle services and offering loyalty programs for long-term contracts or referrals, resellers can reap the rewards of long-standing relationships with their customers. Bundled services consolidate relationships, with businesses that are reliant on multiple systems from a single vendor less likely to switch and, if a reseller focuses on niche markets where there is less market saturation, this reduces the amount of competition and lowers the risk of customers moving to a competitor.
Finally, regulatory & compliance risks, such as GDPR and HIPAA compliance, can be a key determinant for businesses when choosing a VoIP solution. Resellers can face fines for mishandling call recordings or metadata, with legal obligations for accurate location tracking for emergency calls and fraud prevention now considered a requirement for many use cases. To avoid these issues, resellers should choose providers with built-in compliance tools, encryption and AI-based fraud detection to block suspicious call patterns, mitigating issues before they can occur.